Alisa's blog

We’re all now part of the ‘global village’ that Marshall McLuhan foresaw decades ago. The fact that we’re able to virtually witness and experience events from around the world has proved this beyond doubt. Internet has further shrunk distances. We’re now able to communicate across the globe at the wink of an eye. This apart, internet has also opened up new avenues for marketing which have given businesses a global reach.

Online marketing has widened its scope in the past years. Sales or advertising messages reach people around the world, faster than ever. Viral marketing methods have created an opportunity for marketers to reach potential consumers through the worldwide web. Each of these consumers can in turn tell a friend about the product or service using online tools, within a matter of seconds- after all, we dwell in a global village, then why not?

There’s always so much on the internet that you would want to tell a friend about-low air fares, discount sales, interesting articles, important information, news, new films, reviews, and the list goes on. So how many of these have you actually shared with a friend- None? Well, don’t feel guilty you’re not the only one. Most of us think of sharing useful info with friends, but rarely do so. And this is commonly because of the tedious process of manual input, involved in the sharing process.

But there are no excuses anymore. Because now, there are widgets available online, which enable you to share information directly through e-mails or IMs. There’s no manual input involved whatsoever. And, you can access your friends’ ids directly from the site you’re viewing. Isn’t that motivating? So, go ahead and tell a friend as much as you want!

Trying to convince people that your service or product is better than the competitor’s is an extremely challenging task. And that’s why the expertise of marketing and sales professionals is essential to every business. Yet, not all marketing efforts succeed. Why is it so? For one, today’s consumers make smart choices, and secondly they have an ocean of products and services to choose from.

In such a market scenario, what would be the best marketing strategy for a business? Word of mouth marketing is the most reliable option. It takes your message to a potential consumer through his/her known source, thus making it more credible. Give it a thought. Wouldn’t you believe what your friend says about a product more than what a TV ad tells you? With the internet opening up several avenues for this kind of marketing, businesses are sure to benefit from it.

“It used to be that people needed products to survive. Now products need people to survive”, said someone, and it clearly mirrors the significance of marketing in the current scenario. With growing market competition, survival becomes completely dependent on the product’s reach. While reaching out to consumers is a challenge in itself, marketing professionals leave no stone unturned, in this regard.

With the advent of the internet and related technologies, marketing techniques have burgeoned, increasing the possibility of better reach. For example, the age-old technique of word of mouth marketing has reincarnated itself in the internet era. Today, there are widgets available online, which can help in reaching out to customers through E-mail, IM or social networks. The personal nature of this form of marketing adds credibility to the marketing message.

The widget powers your webpage by allowing your visitor to tell a friend about your product/service. That person can likewise tell many others, thus spreading your message faster than ever. So, isn’t it convenient? Go ahead, exploit the possibility and let your customers do your marketing!

Out of all the things that interest you online, what’s it that you would want to tell a friend about? Something that you think your friend may benefit from? Then what’s it that would stop you from telling a friend about it? The time-consuming manual input process? If that’s the reason, then there’s nothing to stop you anymore. Because today, there are widgets available online that can make your sharing process simpler than ever.

All you’ve got to do is sign up for one of these widgets. Once you’ve signed up, you can power every blog or site with it and share as much as you want. Your address book becomes accessible directly from the site you’re in, which makes it possible to get your friends’ ids instantly. You could even simply use the widget in synch with your IM or social network. Given all this convenience, wouldn’t you want to tell a friend now?

With the avenues for online marketing burgeoning on a daily basis, one approach that can guarantee your reach is word of mouth marketing. And if you’re wondering what makes this method the most effective one, here’s the answer- the personal touch that comes with it. When a marketing message, reaches your customers through a known source, it becomes more convincing.

In general, people today make smart decisions regarding products and services. They are more likely to believe a message that comes with no hidden motives. In such a scenario, if you wish to reach out to your customers, despite the competitive market, then word of mouth is the option for you. With IMs, blogs and social networks offering wider scope to this form of marketing, your reach is made certain. And that’s why it’s your winning approach.